I don’t know that there is anyone in God’s little acre more devoted to a brand than I am to Coca Cola. That being said, the nation’s soda of record almost drove me into the far less potable arms of Pepsi Cola after seeing the dreadful Super Bowl ad they inflicted upon the world last night.
Coke hit exactly the wrong note! Now before I am dubbed the Grand High Shahu of Xenophobia—I can assure you I am one who delights in all manner of ethnic diversity! However, if I may wax in the vernacular: “Last time I looked, this here was the United States of America!”
The sort of leftist propaganda the carbonated corporate giant indulged in with their new ad, is precisely the rhetoric playing a key role in the growing racial unrest unfortunately sweeping the whole of Europe and the United Kingdom as group after group refuses to be engrafted—The woefully wrongheaded notion that multiculturalism must denounce an expectation of assimilation. It makes one wonder why they left their native lands if they do not want to be a part of the land they immigrated to? It really is the apex of conceit.
The official language of the United States and the language of commerce are English. It is entirely possible to celebrate the wonderful unity our nation engenders under a flag that proudly waves above anyone who wishes to be a part of her, without enabling those unwilling to learn a common tongue.
A mélange need not lose it’s savor, as it blends in, it enhances the whole—homogenization brings differing elements together, makes them stable and keeps them from separating. This is the beauty of American republicanism!
The left seems to prefer Babel, a lack of linguistic understanding as they promote by indulging those who refuse to make an effort to learn English, serves only to repel—it makes it much easier to divide and conquer, to keep groups apart! How do you sow understanding if people are not on the same page? How can we be on the same page if we can’t communicate? How do you build trust?
Coke could have made a wonderful statement simply by having all of those various peoples unite in a common language and desire to indulge in that most lovely of elixirs—Have them all in English saying: “Hi, have a Coke and a smile!” You then celebrate diversity in a way that promotes the nation’s variety without discord! Harmonious voices—“Enjoy Coca Cola,” not a cacophony!
“Be of the same mind one toward another. Mind not high things, but condescend to men of low estate. Be not wise in your own conceits.” Romans 12:16
Digital Publius
